itoctopus does not falsely claim that you’ll be on the “first page of google” when searching for a certain keyword, however, itoctopus will recommend and implement fixes that will boost your SEO. Most websites, especially those for small to medium sized companies, aren’t SEO friendly. Examples of not being SEO friendly: not having a title tag, not a having a meta description, using images instead of text, and not having a W3C compliant HTML.